Simon is an ex international athlete and has competed at some of the highest sporting standards in the world. Simon completed his PhD at Birmingham University and has a deep-rooted fascination with the coaching process. Simon has a very particular keen eye of the requirements for optimal coaching development of athletes. Simon has engaged in numerous coaching evaluations and projects for elite sporting organisations such as the FA. Simon helped to essentially develop some of the elements associated with the matching of athletes to the right coaching environment for PitchRMT.